Nexus Banking
Reimagining digital banking for Gen Z
Client
Nexus Financial
Role
Lead Product Designer
Duration
4 months
Year
2024
Overview
Nexus Banking is a mobile-first banking platform designed specifically for Gen Z users who demand seamless, intuitive financial management. The project focused on creating an experience that feels less like traditional banking and more like a personal finance companion.
The Challenge
Traditional banking apps are often complex and intimidating for younger users. Gen Z expects instant gratification, social features, and gamification. The challenge was to simplify complex financial concepts while maintaining security and trust.
The Solution
We designed a clean, card-based interface with micro-interactions that make banking feel approachable. Features include instant notifications, spending insights with AI-powered suggestions, peer-to-peer payments with social elements, and a savings goals system with visual progress tracking.
Impact & Results
40% increase in daily active users
65% reduction in customer support tickets
4.8/5 App Store rating with 50K+ reviews
Featured in Apple's 'Apps We Love' collection
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UI/UX Design