Bloom Wellness
Mental health companion app
Client
Bloom Health Inc.
Role
UI/UX Designer
Duration
3 months
Year
2024
Overview
Bloom Wellness is a mental health companion app that combines meditation, mood tracking, and personalized wellness recommendations. The design emphasizes calm, breathing room, and gentle interactions that support users' mental health journey.
The Challenge
Mental health apps often feel clinical or overwhelming. Users need an experience that feels safe, non-judgmental, and genuinely supportive without adding to their stress or anxiety.
The Solution
We created a serene visual language with soft gradients, organic shapes, and fluid animations. The app uses breathing exercises as a core interaction pattern, with gentle haptic feedback and ambient soundscapes. The mood tracking system is visual and intuitive, avoiding clinical terminology.
Impact & Results
85% user retention after 30 days
Average session time of 12 minutes
Featured in 'Best New Apps' on iOS
10K+ 5-star reviews mentioning design
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