Artisan Marketplace
E-commerce for independent creators
Client
Artisan Collective
Role
Lead Designer
Duration
5 months
Year
2024
Overview
Artisan Marketplace is an e-commerce platform that connects independent creators with conscious consumers. The design celebrates craftsmanship and storytelling, making each product feel special and unique.
The Challenge
Generic e-commerce platforms don't do justice to handmade products. Creators needed a way to tell their stories and showcase their process, while buyers wanted to discover unique items and support small businesses.
The Solution
We designed a visual-first marketplace with large imagery, creator profiles, and behind-the-scenes content. The product pages include maker stories, process videos, and sustainability information. The checkout flow is streamlined but includes options to add personal messages and gift wrapping.
Impact & Results
200+ creators onboarded in first month
Average order value 35% higher than competitors
90% customer satisfaction score
Featured in Design Milk and Dezeen
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